Nancy Duarte's mission is to turn presentations into a powerful communication medium. She is the CEO of Duarte Design, the company that helped Al Gore create the dynamic presentation he used in the movie, An Inconvenient Truth. They have also been instrumental in the compelling presentations from water.org.

Nancy has been on a mission to find the DNA of great speeches and presentations...  MLK's I Have a Dream speech, Lincoln's Gettysburg Address, Steve Job's iPhone introduction, and more. In the following TEDxEast video, she shares with us her discovery and gives us the pattern we need to follow to become master communicators.

Nancy's aha is as simple as effectively contrasting the difference between 'what is' and 'what could be' over and over again before giving the audience a compelling call to action. This is certainly easier said than done, but the insight is as powerful as it is simple.

Question: How are you going to put this elegant pattern for great communication to work for you?