"This is your life. Do what you love, and do it often" is how Holstee's mission statement starts. These words fill me with passion and inspiration. How many mission statements do that? Most mission statements describe, but never inspire. They use words like "be the best at..." or "being a leader in the..." They explain the what, not the why. Holstee's mission is different. It answers the question of "why?" powerfully.