Transforming Desire to Will

I'm reading a great book, Finding Your Zone, by Michael Lardon. Dr. Lardon's work focuses mostly on athletes, however the wisdom he shares is as relevant in the office and at home.

Create energy by transforming desire to will...

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A Powerful Mission Statement

"This is your life. Do what you love, and do it often" is how Holstee's mission statement starts. These words fill me with passion and inspiration. How many mission statements do that? Most mission statements describe, but never inspire. They use words like "be the best at..." or "being a leader in the..." They explain the what, not the why. Holstee's mission is different. It answers the question of "why?" powerfully.

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Start with Why, Not What

Emotion is a far greater motivator of action than rational thought!

Great leaders and great companies inspire action by starting with why not what. Rather than say what they want you to do, or what product they want you to buy, they start with why–their purpose or core belief. They understand that emotions are connected with purpose.

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